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Strategy & Design

Turning complexity into clear direction and action

Strategy Creation

At EIS, we create strategies that do more than sit on a shelf. We help organisations make sense of complex environmental, land, water and community challenges, then turn that complexity into clear direction, prioritised action and a story that people can follow. We operate using a co-design approach so organsiations know what they are getting throughout the process. 

A strategy should do four things

  • It should make the problem clear

  • It should show where to focus

  • It should give people confidence about what to do next

  • It should be easy to understand, implement and communicate

Our Approach

We build strategies through a process that combines evidence, physical and stakeholder mapping, local knowledge and practical testing. We do not believe in generic strategy documents. We believe in strategies shaped to place, pressure points, people and delivery reality.

What our strategy work typically includes

Clarifying the challenge

  • We work with you to define the problem properly, align scope, confirm outcomes and establish the key questions the strategy must answer.

Understanding state, risk and opportunity

  • We bring together the best available information including history, data, policy context, previous work and local insight to understand what is happening now and what matters most.

Prioritising where effort will make the biggest difference

  • We apply structured approaches to identify the highest risk, highest opportunity or highest return areas for action. This ensures effort is focused where it will have real impact.

Testing with the people who matter

  • A strategy only works if it reflects reality on the ground. We use workshops and engagement to ensure the strategy is relevant, credible and usable.

Turning analysis into clear direction

  • We translate complex information into a coherent strategy with goals, actions, implementation pathways and decision support material.

Designing for uptake

  • We think carefully about how a strategy will be read and used. That includes visual outputs, digital content and clear frameworks that support long term implementation.

Examples of EIS Strategy development

Thames Protection and Resilience

  • A strategy to clarify roles and responsibilities across government, councils and partner organisations to support coordinated resilience planning for Thames. The work created a shared understanding of who does what, enabling more aligned and effective delivery.

Rural Water Strategy - Regional Council

  • A regional scale integrated strategy designed to bring multiple programmes together into a single, coherent approach. The strategy provided a clear framework for prioritisation, investment and delivery across councils.

Strategy to implement Freshwater Farm Plans - Regional Councils

  • A practical strategy to support the rollout of national freshwater farm plan regulations at a regional scale. We worked across multiple councils to align approaches and enable consistent, efficient implementation.

Funding Strategy for Community Groups - Central Government

  • A system wide review of funding approaches for community groups, developed in partnership with central government agencies. The outcome was a more strategic and coordinated funding model to support long term impact.

Programme Delivery - Regional Councils

  • Development of strategy and programme plans across key areas within regional councils. This work reviewed existing approaches, identified gaps and set out clear pathways to improve programme effectiveness and delivery.

Contact us today